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Category: eBooks FR

4 ways location-based pricing can improve retail volumes and margins

  • admin2860
  • 3 November 2021

Exploiting big data to take back profit margin

  • admin2860
  • 3 November 2021

Monitor price execution in stores to manage price-image

  • admin2860
  • 3 November 2021

3 lessons on price image

  • admin2860
  • 3 November 2021

Price indices and consumer behaviour

  • admin2860
  • 3 November 2021

Private Label Pricing: optimize now, build up over time

  • admin2860
  • 3 November 2021

Our latest thinking



AI and product matching: a 20-fold increase in productivity with Mercio

Product matching, or chaining, consists in linking distinct products that look comparable for the consumer. As catalogs become increasingly differentiated (private labels, exclusivity), this process grows extremely time-consuming and tedious.

  • Alexandre PointAlexandre Point
  • 17 March 2025
bais cognitifs qui perturbent l'image que les consommateurs se font de vos prix

How cognitive biases influence consumers' price perceptions

Daniel Kahneman, winner of the Nobel Prize in Economics in 2002, transformed our understanding of decision-making. He passed away last March, leaving behind him a fascinating body of literature on the links between psychology and economics...

  • Valentine DreyfussValentine Dreyfuss
  • 17 February 2025
price-image

Price image: how do you measure and manage consumer perception?

In times of inflation, consumers are turning to the discounters in the belief that these stores will offer the lowest prices for their everyday purchases. (LIDL +1.1 pt and ALDI +1.7pt of market share versus December 2022 versus December 2020.)*

  • Julie PernéJulie Perné
  • 17 January 2025


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