In times of inflation, consumers are turning to the discounters in the belief that these stores will offer the lowest prices for their everyday purchases.(LIDL +1.1 pt and ALDI +1.7pt of market share versus December 2022 versus December 2020.)*
Consumers increasingly segment their purchases and consider price to be a very important factor in the choice of the brand (Sensormatic IQ 2022). It is essential for retailers to be perceived as the best value for money in each catchment area, but not at the expense of their profitability. Geo…
A brand's promotional policy is an integral part of its price image. However, bringing pricing and promotion together is not an easy task. In this article we will look at the impact of competitors' promotional actions on a retailer's pricing policy.
Pricing is one of the biggest headaches for companies. Unsurprisingly, we can observe radically different approaches among the scientiﬁc and economic players.
The different approaches do not compete with each other, each one corresponds to a business need.
Buying a toy is not a necessity. The drivers of consumer need and customer journey are therefore crucial topics when it comes to pricing games and toys: retailers who know how to extract key information from them will be much better equipped to optimise their pricing.
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The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.