Blog
Nos derniers articles, réflexions et ce sur quoi nous travaillons.
Price image: how do you measure and manage consumer perception?
In times of inflation, consumers are turning to the discounters in the belief that these stores will offer the lowest prices for their everyday purchases.(LIDL +1.1 pt and ALDI +1.7pt of market share versus December 2022 versus December 2020.)*
Geo Pricing
Consumers increasingly segment their purchases and consider price to be a very important factor in the choice of the brand (Sensormatic IQ 2022). It is essential for retailers to be perceived as the best value for money in each catchment area, but not at the expense of their profitability. Geo…
Impacts of promotion in pricing.
A brand's promotional policy is an integral part of its price image. However, bringing pricing and promotion together is not an easy task. In this article we will look at the impact of competitors' promotional actions on a retailer's pricing policy.
Yield management vs retail pricing
Pricing is one of the biggest headaches for companies. Unsurprisingly, we can observe radically different approaches among the scientific and economic players.
The different approaches do not compete with each other, each one corresponds to a business need.
Pricing challenges in the toy industry
Buying a toy is not a necessity. The drivers of consumer need and customer journey are therefore crucial topics when it comes to pricing games and toys: retailers who know how to extract key information from them will be much better equipped to optimise their pricing.
Inflation and pricing in retail
In November 2021, the Financial Times headlined "Ikea warns of price rises and lower profits as cost and supply pressures bite" . This is unprecedented for...
3 strategies of the most successful retailers in the USA
It goes without questioning that the retail landscape is changing drastically. In the last five years we have seen heritage chains peril...
AI and product classification for pricing in the cosmetics sector
This document gathers insights from our team of Big Data and Pricing experts experienced with European retail leaders. Our mission is...
AI & product classification for pricing in the home and DIY sector
This document gathers insights from our team of Big Data and Pricing experts experienced with European retail leaders. Our mission is...
How to use price elasticity in brick-and-mortar retail?
The pricing professionals we meet admit that when it comes to putting elasticity into practice, the technological challenge implied...
Challenges and obstacles to implementing price elasticity
Do you ever pick up a product that you usually buy in the same store, and put it back on the shelf because you noticed that it was...
Pricing and Marketing insights: how to create synergies?
Customer is king. And in recent years, some markets have been turned upside down by new entrants that have responded to...
3 strategies of the most successful retailers in the USA
It goes without questioning that the retail landscape is changing drastically. In the last five years we have seen heritage chains peril...
Retail: 5 initiatives to regain margins through Big Data
Since the 1990s, marketing has strived to understand how consumers think to sell to them better and more. Several factors...
Classifying products based on the analysis of cash receipts
This article presents an overview of a study carried out by the data scientists from Mercio. Our experts rely on the latest technologies...
Algorithm Price Wars: risk and opportunities for consumers
Technology and data science have fundamentally changed the way retailers do business, particularly when it comes to pricing...
Setting up a pricing tool: assessing R.O.I.
Choosing the right pricing management and optimization solution can prove to be a real headache. The market is fragmented, with...
Pricing management in retail: Improving teams’ collaboration
Whether open concept, cubicles or offices, coworkers are typically a few steps away from each other. It reminds us of how...
EN 
FR 
DE