Alexandre supervises our technical teams and makes Mercio's pricing application the best and most innovative on the retail market.
He graduated from Ecole Polytechnique and Stanford. As a second-time entrepreneur, his curiosity and quest for excellence drives relentless innovation for our retailer clients.
Pricing is one of the biggest headaches for companies. Unsurprisingly, we can observe radically different approaches among the scientific and economic players.
The different approaches do not compete with each other, each one corresponds to a business need.
Retail pricing et yield management : deux approches différentes et qui ne se font pas concurrence, chacune correspondant à un besoin business. Entre l’achat d’un billet d’avion en ligne et celui d’une perceuse en magasin, tout diffère. Dans cet article, nous étudions l’origine des deux approches et analysons la pertinence de chaque approche dans différents contextes business.
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