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DE 3 steps to get the right price on the different distribution channels
You aren’t crazy. Pricing products competitively, profitably and across multiple channels can prove to be a mind-altering...
Category: News
Les enjeux du pricing pour les groupements d’indépendants
En Europe, nous observons une tendance très nette de transition d’enseignes centralisées vers un modèle décentralisé. Dans un contexte où les habitudes de consommation évoluent rapidement et l’environnement économique est incertain, la rentabilité et la flexibilité offertes par ce modèle…
Retail: 5 initiatives to regain margins through Big Data
Since the 1990s, marketing has strived to understand how consumers think to sell to them better and more. Several factors...
Algorithm Price Wars: risk and opportunities for consumers
Technology and data science have fundamentally changed the way retailers do business, particularly when it comes to pricing...
Geo Pricing
As consumers increasingly segment their purchases, it's crucial for retailers to be seen as offering the best value for money in each market area, while also maintaining profitability. In this article, we explore how Geo Pricing can provide solutions.
Yield management vs retail pricing
Pricing is one of the biggest headaches for companies. Unsurprisingly, we can observe radically different approaches among the scientific and economic players.
The different approaches do not compete with each other, each one corresponds to a business need.
Impacts of promotion in pricing.
A brand's promotional policy is an integral part of its price image. However, bringing pricing and promotion together is not an easy task. In this article we will look at the impact of competitors' promotional actions on a retailer's pricing policy.
Pricing challenges in the toy industry
Buying a toy is not a necessity. The drivers of consumer need and customer journey are therefore crucial topics when it comes to pricing games and toys: retailers who know how to extract key information from them will be much better equipped to optimise their pricing.
Inflation and pricing in retail
In November 2021, the Financial Times headlined "Ikea warns of price rises and lower profits as cost and supply pressures bite" . This is unprecedented for...
3 strategies of the most successful retailers in the USA
It goes without questioning that the retail landscape is changing drastically. In the last five years we have seen heritage chains peril under...