EN 
FR 
DE 
Blog
Our latest articles, reflections, and what we are working on.
Store Clustering and Local Pricing: Boost Your Margins with AI
Every store has its own customers, and every catchment area its unique characteristics. Understanding these differences is essential to optimising prices and maximising margins. Thanks to artificial intelligence and store clustering, it is now possible to implement precise and scalable local pricing.
AI and product matching: a 20-fold increase in productivity with Mercio
Product matching, or chaining, consists in linking distinct products that look comparable for the consumer. As catalogs become increasingly differentiated (private labels, exclusivity), this process grows extremely time-consuming and tedious.
How cognitive biases influence consumers' price perceptions
Daniel Kahneman, winner of the Nobel Prize in Economics in 2002, transformed our understanding of decision-making. He passed away last March, leaving behind him a fascinating body of literature on the links between psychology and economics...
Price image: how do you measure and manage consumer perception?
En période d’inflation, les consommateurs se réfugient chez les discounters, persuadés que ces enseignes offriront les prix les plus bas pour leurs achats du quotidien : LIDL +0.6 pt et ALDI +0.5pt de PDM novembre 2022 versus novembre 2020. Seulement, cette intuition ne tient pas devant la récente étude UFC…
Mercio unveils its new platform, a revolution in retail pricing
Feu Vert Successfully Migrates to Mercio's New Pricing Solution
TOP 5 reasons to stop using Excel for your pricing
One of the first questions we ask the retailers we meet is obviously, ‘What tool do you use to do your pricing? A classic question. The answer is often just as classic. There are retailers who announce straight away that everything is done in Excel. And then there are those who say they have invested in additional tools and developments in their ERP. But generally, these people always end up telling us...
Taking inspiration from the US Air Force in measuring price elasticity
The article warns against dependence on price elasticity in retail and highlights the importance of pricing fundamentals.
3 steps to get the right price on the different distribution channels
Retail: 5 initiatives to regain margins through Big Data
Algorithm Price Wars: risk and opportunities for consumers
Geo Pricing
Yield management vs retail pricing
Impacts of promotion in pricing.
Pricing challenges in the toy industry
Inflation and pricing in retail
3 strategies of the most successful retailers in the USA
AI and product classification for pricing in the cosmetics sector
AI & product classification for pricing in the home and DIY sector
How to use price elasticity in brick-and-mortar retail?
Challenges and obstacles to implementing price elasticity
Pricing and Marketing insights: how to create synergies?
Classifying products based on the analysis of cash receipts
Setting up a pricing tool: assessing R.O.I.
